Nagaon: Bajaj Finance Ltd (BFL), India’s largest Non-Banking Financial Company (NBFC) in the private sector, and part of Bajaj Finserv, held a cyber fraud awareness programme titled as ‘Knockout Digital Fraud’ in Nagaon, to inform digital users about different types of threats, and best practices to safeguard finances.
The Knockout Digital Fraud programme aligns with the Reserve Bank of India’s 2024 guidelines on Fraud Risk management for NBFCs, which emphasises early detection, staff accountability, and public engagement to make the digital ecosystem safer for everyone.
The programme is focused on drawing citizens’ attention to common financial frauds committed by scammers including fake social media accounts, WhatsApp groups and websites that mimic financial companies, falsely claiming affiliation and impersonating their employees.
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Addressing the audience during Bajaj Finance’s “Knockout Digital Fraud” awareness initiative, Bhardwaz Chetry, SI, Assam Police, stressed the significance of staying vigilant and avoiding falling for enticing or unrealistic investment schemes circulating on social media or other platforms. He emphasized the importance of safeguarding sensitive information and being cautious of contemporary fraud tactics such as Digital Arrest, Job Fraud, Sextortion, OTP fraud, WhatsApp hacking, and Investment scams and others.
Chetry advised the audience to exercise caution before making any decisions or taking
actions, urging them to think twice before clicking on links or downloading apps from unknown senders. He warned that these actions could lead to malicious links that remotely access devices and potentially cause financial loss. He reiterated that cyber fraud can affect anyone, and victims should promptly register complaints during the “Golden Hour” by calling 1930, using the NCRP portal, or visiting a local police station to ensure swift action is taken.
He advised citizens to stay safe on social and digital platforms, verify all links sent to them,
and install only verified apps from Google Play (for Android) or the App Store (for iOS).
Speaking at the same initiative, Dr Mriganka Saikia, Principal of Nagaon GNDG Commerce College, alerted the audience that cybercrime is increasing rapidly worldwide. In recent times, we have witnessed several instances of cyber fraud, even in our locality, Nagaon. These fraudsters are not only targeting illiterate people but also highly educated individuals. Using various fraudulent tactics, such as sharing OTPs, clicking unverified links, and providing investment solutions, they are deceiving people. The only way to get rid of these problems is by spreading awareness on this topic. Bajaj Finance has taken this great initiative to inform people and safeguard them against these fraudsters.
