Guwahati: A month after the Assam lost its most cherished cultural icon, Zubeen Garg, yet the grief has only grown deeper. What began as a mourning tribute has now transformed into one of the largest digital justice movements in the world — the global campaign #JusticeForZubeenGarg.
In just one month, over 2 million people worldwide have joined the movement, flooding platforms like Facebook, Instagram, and X (formerly Twitter) with posts demanding justice for the late singer. The campaign has become a thunderous online uprising, uniting voices from across continents under one message — that Zubeen’s death must not remain a mystery.
A Movement Born from Pain and Protest
Zubeen Garg’s sudden passing on 19 September 2025 sent shockwaves across Assam and beyond. The circumstances surrounding his death immediately raised public suspicion, with allegations, theories, and unanswered questions emerging within hours.
Though the government formed a Special Investigation Team (SIT) to probe the case, many fans and followers remain unconvinced. For them, justice will only be served when every person suspected of involvement is brought to trial and punished under the law.
The digital revolt began just three days after his death. On 22 September, the hashtag #JusticeForZubeenGarg appeared on social media for the first time. Within hours, it caught fire — and within days, it became a global people’s movement.
A Historic Global Milestone
According to global hashtag data, the #JusticeForZubeenGarg movement has surpassed every major “justice” campaign in recorded history:
1️⃣ #JusticeForZubeenGarg — 2 million+ posts
2️⃣ #JusticeForZara — 1.3 million posts
3️⃣ #JusticeForPalestine — 7.53 lakh posts
This milestone makes the Assamese people’s campaign the largest digital justice movement in the world, rewriting the history of online activism.
The Rise of Hashtag Activism
The power of hashtag activism began in 2007 when Chris Messina, a former Google developer, introduced hashtags on Twitter to group discussions. The idea gained traction during the California wildfires, where hashtags like #sandiegofire helped people coordinate relief efforts.
Since then, hashtags have fuelled some of the world’s most influential justice movements — from #BlackLivesMatter and #MeToo to #WomensMarch and #ShoutYourAbortion — giving ordinary people the power to demand change from their phones.
Assam Writes Its Own Chapter in Digital History
Now, Assam has become the centre of a new digital revolution. In just a month, #JusticeForZubeenGarg has evolved from grief into a movement of solidarity, defiance, and hope. Millions have joined online protests, live discussions, poster drives, and virtual campaigns — ensuring the voice of Zubeen Garg continues to echo worldwide.
What makes this movement truly historic is not just its scale but its emotional depth. It is powered by people who grew up with Zubeen’s songs, inspired by his ideals and his fearless spirit.
The Road Ahead
As investigations continue and the SIT faces mounting scrutiny, the demand from the people remains unchanged — truth and justice.
Assam has spoken, the streets are watching, and the internet has made its verdict clear.
The question that now resonates louder than ever: Will justice be delivered — or will the movement grow even louder?
